The Organic Barometer (Norway)
A need for high quality information on consumer behaviour and attitude regarding organics drove Eco Commerce, in cooperation with our clients, to design and conduct the first "Økobarometer" in 2004. We’ve led this project annually ever since, and it is now considered the foundation of market research on organics in Norway. It’s based on 1250 interviews with consumers on their way out of grocery stores all over Norway.
The results enable decision makers in the Norwegian food industry to focus their organic marketing efforts in ways that lead to increased sales.
Økobarometer is funded by major grocery chains, suppliers of organic foods, non-profit organizations and a grant from the Ministry of Agriculture.
Contact us for more information or a summary of the most recent results (Norwegian only).