Clients and Projects
A smattering of Eco Commerce projects:
- The Organic Barometer – An Annual Consumer Behavior Study
- Report: Communicating Socially Responsible Values
- Marketing and Communications profile for a Socially Responsible Bank
- Study tour: Leading 17 Organic Executives through London
- Alignment of Company Culture with Core Values
- Conference on Social Responsibility with PWC
- Communications Strategy for "Environmental Weeks"
- Markedsføringspakken”: Custom Marketing Consulting “Package” for the Norwegian Organic Industry
- Launch of Norwegian Organic Dairy
- Interactive Workshop for on Organics for Store Associates
- Market Research and Evaluation of Organics in Norway
Contact us for more information.
Market Research and Evaluation of Organics in Norway
Eco Commerce has designed and led numerous market research studies for Norwegian suppliers and potential suppliers of organic foods. We’ve also evaluated opportunities in the Norwegian market for both Norwegian and foreign organic foods companies, including outlining key trends and obstacles, identifying and interviewing potential customers, and estimating potential sales.
Interactive Workshop for on Organics for Store Associates
Eco Commerce facilitated a workshop on organics for store associates in the Norwegian grocery chain ?discover the benefits of organic food from the perspective of their customers.
Launch of Norwegian Organic Dairy
Eco Commerce has a longstanding relationship with Haugaland Meieri, a Norwegian organic dairy which launched its yogurt, cheese and tsatsiki in April 2003. We advised on product development, package design, the launch itself, and gaining access to distribution channels, and led several marketing projects. From time to time we are still involved in an advisory role regarding marketing activities and product development.
Markedsføringspakken”: Custom Marketing Consulting “Package” for the Norwegian Organic Industry
For a limited time, Eco Commerce was able to offer a “package” of 25 hours of custom marketing consulting to Norwegian companies that wanted to increase their organics sales. The package, “Markedsføringspakken”, was available at a (very) discount rate thanks to a grant from the Norwegian Ministry of Agriculture.
Communications Strategy for "Environmental Weeks"
Eco Commerce was asked to advise Coop Norge (grocery chain with about 37% market share) on their communications strategy for their "Environmental Weeks". with the goal of making it more customer-oriented. Many of our suggestions were followed through, and the Coop was pleased with the resulting increase in sales.
Conference on Social Responsabilty with PricewaterhouseCoopers
Eco Commerce co-designed and facilitated a lively one-day, highly interactive conference on the benefits of actively bringing a focus on Social Responsibility into your workplace. Attendees included The Body Shop, Hennes & Mauritz, Coop Norge, and the Norwegian National Railroad (NSB).
Alignment of Internal Work Culture with Core Values
Eco Commerce led a project for a Norwegian “livssyns organisasjon” (literally, life-view organization, such as a religious organization) to help them bring their stated organizational values into their work culture so as to get the most out of hectic and sometimes understaffed day to day reality. We conducted interviews and facilitated a series of interactive and highly participatory workshops with a variety of stakeholders.
Study tour: Leading 17 Organic Executives through London
Eco Commerce designed and led a 3-day whirlwind study/ inspiration tour for a group of 17 executives in the organics industry. While the primary goal was inspiration, we also focused on networking and “translating” impressions to the Norwegian market. All participants received a detailed follow-up report, but the greatest value was the first hand experience/learning, which meant that the ideas could be quickly translated to action in Norway.
Marketing and Communications profile for a Socially Responsible Bank
Eco Commerce coached the Bank President and the Marketing Director in a (re)branding project for a Cultura, a small Norwegian bank with a strong ethical profile. The project also involved designing a market survey of customers and facilitating a workshop with stakeholders, so that they had true ownership in the final results.
Report: Communicating Socially Responsible Values
Eco Commerce researched the advantages of and obstacles to communicating socially responsible values. It sheds light on the question, "How can a commitment to social responsibility add value to a brand?" Conducted in 2000, the study addresses internal and stakeholder-oriented brand-building as well as communication with consumers. The research is based primarily on interviews and experiences with executives from 18 companies in North America and Europe, including The Calvert Group, Ecover, Horizon Organic Dairy, Green&Black’s chocolate, Nike, Scandic Hotels, Seeds of Change, Stonyfield Farm, and Timberland.
The Organic Barometer – A Norwegian Annual Consumer Behaviour Study
A need for high quality information on consumer behaviour and attitude regarding organics drove Eco Commerce, in cooperation with our clients, to design and conduct the first "Økobarometer" in 2004. We’ve led this project annually ever since, and it is now considered the foundation of market research on organics in Norway. It’s based on 1250 interviews with consumers on their way out of grocery stores all over Norway. The results enable decision makers in the Norwegian food industry to focus their organic marketing efforts in ways that lead to increased sales. Økobarometer is funded major grocery chains, suppliers of organic foods, non-profit organizations and a grant from the Ministry of Agriculture.
