RESPECT©
We’ve summarized our definition of social responsibility in one word: RESPECT©.
- Results – satisfying our clients completely.
- Environmentally Friendly – promoting a cradle-to-cradle approach to leaving a positive environmental footprint.
- Sustainable Development – enriching the lives of current and future generations through innovative and responsible approaches to growth.
- People – including and valuing the interests and goals of a variety of stakeholders.
- Economics – appreciating financial growth as a motivation and precondition for change.
- Customers – orienting our activities around each client’s visions, dreams, needs and concerns.
- Teamwork – creating new synergies by finding motivating and effective ways to work together.
Cradle-to-Cradle Approach
A cradle-to-cradle approach challenges us to innovate in ways that leave a positive environmental footprint. There’s no waste – only new raw materials. It promotes using only non-hazardous materials that can easily be disassembled and used in new products, as well as creating environmentally friendly production, distribution and collection systems. For an inspiring, provocative and fast-paced 10-min presentation on cradle to cradle design in practice by William McDonough (on U-tube).
